Choosing the "Right" Digital Advertising Agency

Social media presence is the means of presenting yourself as a brand both online and in the digital world. Unfortunately, not everyone knows how to develop such a presence. When such a problem arises, they immediately turn to an advertising agency for help. When it comes to choosing a digital advertising agency there are many factors, which can dictate how you decide which one is best for you. The appropriate research on an agency will ensure you don’t run into a digital PR catastrophe, or waste advertising dollars.

Some ad agencies have a way of marketing their services in such a way as to trick you into buying fans for their pages, to give the illusion of a “social presence”. Being unknowledgeable about such strategies could easily influence you to pick an agency that isn’t appropriate or experienced for the services you need. If you pay close enough attention to these agencies and their strategies, you will notice they only have 300-600 followers with no interaction. An agency with successful digital strategies has well over 1000 Twitter or Facebook followers. Below are characteristics of an agency you want to avoid in your digital agency of record selection.

• Tweets about themselves, and what THEY are doing constantly

• Does not re-tweet others tweets and never involved in conversations on Twitter

• Uses automated following programs to gain their audience and followers

• Has a Facebook page containing posts with no link

• Can’t provide success stories or share any case studies of their work

• Has a very small following on Twitter and very few likes on Facebook

• Social media pages have little to no subscriber activity

• Many of these firms will claim to be social media or digital experts and give seminars for free or at very little cost.

(When is the last time you heard of a real expert giving away free advice?) It is important that the agency you choose understands your business. That is why one of the most important criteria when choosing an advertising agency is ensuring that they know as much about your brand as possible, and that they appear to take an interest in what you do. If they do not then this should be ample enough reason to continue your search for an agency to represent you.

Digital social media and the online world lives, breathes, evolves and constantly changes. Digital advertising agencies have to be able to grow and adapt to a fast paced evolving digital and social media landscape. The whole globe is going digital, and online is the new high street. With a little homework, you can make the right call and will be well on your way of working with an agency that has a confirmed record of success and has the credentials to prove so.

If your company or organization needs help with creating a digital online presence, give us a call for a free consultation. If you are already working with a digital agency or currently interviewing with a digital advertising agency, take a moment in your discovery phase to answer the following questions about the agency.

1. Is the company willing to show you case studies from their client’s digital campaigns?

2. Do they have a digital portfolio?

3. What social media services do they offer?

4. How big is their team’s personal social media presence and audience?

5. Does the company have testimonials from their clients?

6. How many followers do they have on Twitter?

7. How many likes do they have on Facebook?

8. Is there business on Google Maps and do they have ads placed on Google Maps?

9. How is their company using Foursquare?

10. Is there CEO or Creative Director actively using Yelp or Foursquare?

If you answered "No" more than one of these questions, it is definitely time to start looking for a more digitally savvy advertising firm.

Digital notes from our CEO, Michael Hendrix

Declivity of “Print Era” Clears Throne for Digital Advertising

Is the demise of the book, magazine, and newspaper creeping upon us? In the age of digital advertising it’s only appropriate to question whether print advertising is in jeopardy as digital ad spending surpasses that ofits predecessor. As social networking sites such as Twitter, Facebook, and Myspace continue to grow at a monumental rate; the demand for online marketing and digital ads has outgrown that of the demand for print advertising. Marketing firms are seeing more clientele using social networking resources as a way to project their promotion and sales, as well as a way to appeal to several different audiences all at once. According to research firm eMarketer, investments in ad spending on social networks worldwide is expected to rise 14% this year to $2.5 billion. Social media is the fastest growing segment in the $55 billion world of online-ad marketing.

In December 2009, Outsell (a company that helps publishers and commercial information providers grow their business) conducted a study which examined the spending habits of 1,008 advertisers. Results conclude that online-ad spending will increase 9.6 percent while other forms of marketing and advertising will only increase a mere 1.2 percent. At this point it is not a question of “if” digital advertising will surpass other forms of marketing, but more-so “when”. Digital advertising not only comes in the form of online publications but video, email, and search engine keywords as well (i.e. Google). The Outsell study was conducted a month prior to co-founder of Apple, Steve Jobs announcing the Apple Ipad. The release of the device could have only accelerated the demand for digital marketing, as a key element of the device is to integrate online news in such a way that is just as customary and familiar to an individual as opening a newspaper or magazine. Although the statistics state that 32.5% of the $368 billion that marketers will spend this year are going to digital (and 30.3% to print), what does this mean for our withering economy? Yes, we have the statistics that confirm who will reign supreme in the marketing world this year but will the excessive spending by both consumer and company put additional barriers in the way of piecing back together our economy?

Lastly, what will this mean for your business? Will you be focusing more on promoting your business via internet vs. doing so by way of print media?

- CEO of The Precise Agency Group

Michael Hendrix

Get Help with Yelp

RSVP Today for our"GET HELP WITH YELP WEBINAR" Log in March 4 at 3:00 PM

Get to know Yelp, and learn how it can help or hurt your business!
Please RSVP to info@thepreciseagencygroup.com for login info.


What can Yelp do for you?
Communicate with your customers
Track how many people view your business page
Add photos, a business description, news and specialties
Announce special offers and upcoming events


Yelp Facts:

• Yelp has 29 million unique visitors per month
• Over 7 million user reviews per month
• The majority of Yelp users are between 24-36 years of age with anaverage yearly income of $100K

THE PRECISE AGENCY GROUP WILL BE HOSTING “FANTASY WONDERLAND” BENEFITING THE CHILDREN’S DIAGNOSTIC & TREATMENT CENTER

“Life In Plastic Doing Something Fantastic”

The Precise Agency Group has announced that they will host “Fantasy Wonderland” an event that will benefit the Children’s Diagnostic & Treatment Center (CDTC) and will be co-sponsored by several local and national brand names such as Gourme Mist, Couture Confections, and adult beverage sponsors Ty.Ku Liqueur and Landshark Beer. Hosted by Michael Hendrix and Chad Crow, this event will be the second annual benefit held on December 11, 2009 from 8:30-11:30pm at The Precise Agency Group Ft Lauderdale office.

Last years event raised over six hundred G.I. Joe figures and Barbie dolls making waves as one of Fort Lauderdale’s more hip and exciting holiday benefit parties.

“It doesn't matter if you've been good or bad you're invited to come experience a FANTASY WONDERLAND for all types of boys and girls. All we ask is that you bring a NEW & UNWRAPPED G.I. Joe or Barbie toy that will be given to one of the 5,000 kids born with HIV and other chronic medical conditions, that would otherwise not have a holiday present. One by One we can make a difference while networking and having fun” said Michael Hendrix, CEO of The Precise Agency Group.

“Fantasy Wonderland” is a young hip benefit that demonstrates how creativity can make the difference in the lives of others and The Precise Agency Group is honored to be able to host such a fantastic party during this holiday season! After all “what could be better than life in plastic while doing something fantastic” said Hendrix.

MORE

THE PRECISE AGENCY GROUP WILL BE HOSTING FANTASY WONDERLAND BENEFITING THE CHILDREN’S DIAGNOSTIC CENTER

“Life In Plastic Doing Something Fantastic”

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The Children’s Diagnostic Center was established in 1983 when Broward County had one of the highest HIV infant mortality rates in the country, Children’s Diagnostic & Treatment Center began with a staff of three in a small room in Broward General Hospital and has since grown to be the largest child healthcare provider in Broward County, treating over 11,000 children with chronic HIV illnesses and disabilities annually. The Children’s Diagnostic & Treatment Center is not-for-profit nationally recognized Center of Excellence.

“Fantasy Wonderland” takes place on December 11 from 8:30 p.m. to 11:30 p.m. at The Precise Agency Group and will feature DJ Michael Tank, Dancing, Gifts, Open Bar, Snow, and much, much more. For more information, please contact Michael Hendrix at 786-564-5919 or visit our Facebook page and become a fan for more event party information: http://www.facebook.com/pages/The-Precise-Agency-Group/35696299576?ref=ts

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About The Precise Agency Group:

The Precise Agency Group is a full service-advertising agency specializing in social media and viral marketing. We pride ourselves in influencing pop culture through our advertising. Headquartered in Fort Lauderdale with offices in Miami Beach, Philly, and an Atlanta office opening 2010. With significant experience in social media, The Precise Agency also offers strategic marketing, advertising, public relations, and Web development services. For more information, please visit us at:

http://www.thepreciseagencygroup.com/

Celebrate Independence

On July 4, 1776, America declared independence from Britain. It is now 233 years later and America is a country with an estimated population of 306,798,000 citizens spread across 50 states. We as citizens recognize that we may be separated by location of these states, but together, we create the United States of America. It has developed into a country that is independent from the boundaries maps have drawn and acknowledge that boundaries don’t exist. Instead we recognize that we are a global community.

President Obama’s 2008 campaign was fueled by the vastly developing use of a grassroots approach offered through new media. These new medias allowed the global community to get involved, and gave citizens of other countries a taste of democracy. The realization, that the media conglomerates (traditional media) no longer control what we as a global society hear and think, is causing many to wonder what does it all mean? What does it mean to my clients, and their ability to increase their bottom line with the freedom that comes
with new media?

With over 2,700,000,000 cell phones in use around the world, the ability to send and receive target advertising and messaging for the first time causes one to ponder the endless possibilities that lie ahead… while traditional ad agency’s fall apart. Dreaming the impossible and creating with freedom, is the reality of our current age. With no boarders and no restraints we at The Precise Agency Group are reminded that we are far from a local company; we are a GLOBAL company.

With a few strokes of the keyboard and a Facebook message, we are heard around the world. If only Paul Revere had the luxury of being able to say “ The British are coming” through any of today’s social media platforms. The “shot heard around the world” no longer comes from a firearm or a local court, but from Twitter or Facebook! As The Precise Agency Group celebrates our freedom to live and practice our passion, we accept what great responsibilities come with our knowledge and expertise of social media.

Celebrate with us as we push forward, deeper into the frontier that we now call NOW MEDIA.

Happy Fourth of July!!

Socialize with The Precise Agency Group

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The Precise Agency Group Announces.....

As I sit here late working on our first agency group blog I feel alive with passion burning deep within me. The excitement that comes with living your passion through serving those around you stirs up an appetite for life like no other. The reality that comes from realizing there are no limits to what you can create by being true to yourself and those you care about is powerful. Today, my team and I embrace the future with open arms understanding that the world is our creative playground! We set out on a journey with nothing and no one to hold us back from being true to ourselves and our clients needs.

 

With our first official blog “Naked Truth-the place where we bare it all’ we have exciting news to report.  We want you to celebrate with us as we strive from the start to keep you in the know. After a one-year partnership, The Precise Agency and SRJ Marketing & Communications have separated.  For me, Michael Hendrix, CEO of The Precise Agency Group, it is all about closing one chapter and opening a new chapter that will benefit our clients.

 

As The Precise Agency drops the "SRJ" in our name we have formed "The Precise Agency Group" based on the reality that emergent technologies and media are evolving daily and it’s time to cut ties with the past and fully embrace the future.  Since SRJ celebrates 30 years of traditional advertising and media we congratulate them and wish them the best, meanwhile The Precise Agency team celebrates 3 years of phenomenal success in new media or as we like to call it "now media".  We pride ourselves in our ability to start two-way conversations for our clients and their customers in a radically transparent way that could never be seen from a traditional advertising firm. The Precise Agency Group is open for discussion, unlike many businesses that claim to be social networking masters, yet don’t allow for "socializing" or "networking" with the client on their own Facebook business pages.

 

The Precise Agency group consists of pop-culture engineers who are surpassing traditional advertising styles and agency rules, and instead embarking on utilizing and embracing new forms of marketing.

 

Our agency group consists of four brands of experts all under one roof with group offices in four major US cities; Fort Lauderdale, Miami Beach, Philadelphia and Atlanta. Our specialized brands are Precisely Social Media, Octo Designs, 175 Web Design, and Beano Vision Productions.  Each one of our brands is an industry leader in their area of expertise.

·      Precisely Social Media are the undisputed specialists in social media advertising, search engine optimization and emergent technologies. They will manage your online reputation and promote your image through viral marketing.

·       Octo Design is an award winning team of trend setting graphic designers proficient in branding, ad design, logo creation, and web visuals.

·      175 Web Design is the agencies group of masters in web coding and applications for Iphone and Facebook. Our technical team will help you reach your customers next door, around the area, and across the globe. 

·      Beano Vision Productions generates viral videos and effective visual advertising campaigns. They will help you visually deliver your message directly to consumers by using web movies.   

With this power of skill integration The Precise Agency Group will continue to grow and develop while the economic situation is dragging many traditional firms under and into layoffs and bankruptcy.  It is our passion of all things new and our ability to influence pop culture through our advertising that has made us such a success. Our agencies ability to stay ahead of trends keeps us on the rise.  Remember we are a group of pop culture engineers influencing trends through design, viral videos, web sites, Iphone applications, and social media. We produce advertising solutions that integrate advertising mediums, which leverages your company above the competition.

 

We thank our current clients for believing in our team and standing by us during this transition, and look forward to working with new accounts under the new group. The Precise Agency Group knows that when we all work together we will continue to influence pop culture through our advertising… it’s precisely what we do.